Picture: How WPN helped build one of the biggest financial brands from nothing to billions in the space of 2 years

Picture is today one of the leading names in the 'prime' secured lending market.

Spending millions on TV, press and digital media, its loan book is now worth more than one billion pounds. It's hard to believe that Picture is still less than 3 years old! Just as they were starting, they approached WPN. There was a name but no brand. It was vital to make it responsive - but to give it an identity that was as far away from the 'sub prime' advertisers as possible. WPN did extensive research and developed the Picture brand. And then went onto develop powerful DRTV treatments that have lodged themselves into the nation's consciousness - including being featured on YouTube! We work closely with the Picture media partner and digital partner to extend that brand across press, digital and direct mail too.