PDSA: How WPN used the power of brand to help build results for one of the UK's biggest charities

Although PDSA is one of the biggest charities in the UK looking after sick and injured animals, its awareness was simply not as high as its well-known (but smaller) competitor in the field.

WPN worked with PDSA to develop a brand strategy using mainly TV, carefully tested in regions before going national. The results were impressive: not only in terms of awareness, but in measurable results on donations too. The online channels have become more important due to the need for fully integrated campaigns. We also work with PDSA on legacy marketing, promotional direct mail and new product development - our planning team have recently helped them develop, research and launch a new sponsorship product.