COI: How WPN helped the Government recruit more teachers and cut down the noise

There could be a looming shortage of headteachers. Staff have been finding the pressures imposed on headteachers difficult to cope with; and unless something could be done, that possible shortage could become real.

The government's COI team asked WPN to help with a direct mail programme aimed to senior teachers. It had to be intelligent and above all, encouraging and supportive - making it clear that if a teacher had the ambition to succeed in a headship, then we would be with them all the way. On very tight timescales, the WPM team created the packs that started this programme off. WPN also helped create a campaign to introduce businesses to the new noise at work regulations.