Making Press and Inserts Work
Strange but true: very few 'DM' agencies have very much experience in direct response press advertising and inserts.
At WPN this is one of our core offers: from small spaces in the national press, directories, big spaces and press inserts, both national and periodicals. Like all our work, it's to do with getting the right brand messages across and getting the response too - and making press get the right results demands special creative techniques that WPN creative teams are outstanding with. It's not just creative. Media buying is just as important, and we work hand-in-glove with specialists in the field - click here.
