Data
Our in-house data experts offer a comprehensive range of data solutions from database build and hosting to the development of complex response and econometric models. They work with clients to produce bespoke products and solutions and also boast a range of ground-breaking proprietary products:
Citizen
The most relevant and up-to-date geo-demographic profiling and segmentation system in the UK - splits 48 million UK residents into 6 segments and 28 further ‘Citizen Codes’.
Data MOT
A comprehensive audit to assess the quality of a file, using Pollen and Citizen profiles.
Channel Metrix
Unique econometric modelling tools to examine the effects of media interaction.
Dpselect
Simply priced, state-of-the-art data processing, capable of incorporating selection modelling.
Pollen UK
The largest and most powerful pool of UK data, with 46m addresses, 30m email and 35m phone numbers.
Pollen Health
Identifies consumers with embarrassing illnesses in order to reach them via cold mail and without the embarrassment.
Convergence Modelling
Uses a suite of models to discover precisely what activity drives web traffic most effectively.
Citizen Public Sector
A system capable of profiling the UK based on percentage of the population working in the public sector.
Datasmart
An unique and low-cost prospect pool of cold names – emails, mobiles, landlines, SMS and postal addresses that’s ideal for both large and small cold mailers. 
Last Orders
A system which scores every pub in the UK to discover their likelihood to close, or their potential to become more profitable.
VirtualDM
A one-stop process that’ll take existing creative collateral, develop an A5 card mailer, source the names, print, post and analyse the response.
