News
British International Motor Show appoints WPN to launch major TV campaign
Brand response specialist Watson Phillips Norman (WPN) has been appointed by IMIE, organisers of the award-winning British International Motor Show, to create the TV advertising for this year's event. The British International Motor Show sponsored by Zurich Connect. returns to ExCeL London from 23 July - 3 August 2008,
The event features a range of attractions; The Heritage Enclosure, Autoglym Supercar Paddock, Westfield Active Drift Experience, Kids Driving Activities, Landrover's Ultimate Experience and stunning on-water displays are just some of the treats on offer and the entertainment continues as the sun goes down with The Motor Show Music Festival presenting: UB40, Alice Cooper, Status Quo, Squeeze, Deep Purple, Here and Now 80s Tour, Chicago, Jools Holland, Blondie and Meat Loaf with special guests.
WPN were appointed to produce the new TV campaign following a pitch process. The new commercial will break on 9th of June to run across 50 terrestrial, satellite and digital channels, and will also run in the weeks before and during the event. The ad features many of the leading marques on show and highlights many of the attractions. To give the ad more stand out, WPN commissioned Louis Mellis, actor, writer and voice behind the Guinness Surfers campaign, to provide the voiceover. Media planning and buying via BJK&E.
Kirsty Perkinson of IMIE comments: "The British International Motor Show sponsored by Zurich Connect is by far the country's biggest event and this year promises to be even more exciting than our last show in 2006. We've developed an ambitious marketing strategy to support the show, spearheaded by the TV campaign. We were inspired by the TV ideas WPN produced for the pitch and we're really looking forward to seeing the ad on air now that the team has brought this creativity to fruition, it's very exciting."
John Eversley of Watson Phillips Norman comments: "The British International Motor Show has to be one of the most coveted and inspiring opportunities around. We were delighted to have won this campaign and our creative and TV teams have had an absolute ball producing this ad."