News

Leading direct response agency Watson Phillips Norman (WPN) and Mike Colling and Co, Media planners and buyers have been appointed by PDSA to develop their online fundraising strategy for supporter acquisition, conversion and retention. The appointment is made following an extensive pitch process. Work will begin immediately with a new microsite to compliment a major TV brand campaign breaking in April.

Deputy Director - Marketing, John Cole, comments:
"As a major direct marketing player offline, we feel the time is right to exploit the fundraising opportunities online. WPN and MC and C demonstrated a real appreciation of our challenge ahead, showed us a compelling strategy based on real understanding of our objectives and our brand and convinced us they were the ideal team for PDSA. We're really looking forward to getting going."

Gail Cookson, WPN Client Services Director, comments:
"We're delighted to have been selected by the team, we have a real affinity for the sector and a true belief that we can help PDSA enjoy success, despite the increasingly competitive, crowded and market within which it operates. This is a fantastic opportunity for us to develop some outstanding creative work.

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