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Watson Phillips Norman launches first ever DRTV advert for Sense
Leading direct response agency Watson Phillips Norman (WPN) has created the first ever DRTV ad for the national deafblind charity, Sense. The campaign which breaks on May 8th has been created to recruit new regular givers to the charity. The ads will run for one month on satellite stations. WPN was appointed in January 2006 to develop and manage the campaign. Media planning and buying is through Mike Colling & Co.
The DRTV ad features a very special little boy called Elliott. Without help, children who are both deaf and blind live in their own world, potentially isolated from those who love them. With support from the public, Sense can help bring a deaf blind child into our world.
The sound track to the ad is the theme tune from Cinema Paradiso, composed by the famous Italian musician Ennio Morricone. This is the first time he has allowed the music to be used for a purpose other than the film. Voice over is by Scottish actor, Tom Mannion.
Gail Cookson of Watson Phillips Norman comments:
“Sense has a very compelling and emotive cause which is perfectly visualised through the TV medium. We were enormously pleased to be able to use some very compelling existing footage shot by Red Oka which not only tells the story perfectly but has also lowered the cost of entry for Sense.”
Julie Roberts, Head of Direct Marketing and Legacies at Sense comments:
“Our aim is to extend our recruitment media beyond direct mail and street fundraising. We came to Watson Phillips Norman as they have a great track record of successfully putting charities on TV and opening profitable new channels.”
Editor's notes
About Sense
1. Sense is a national charity that supports and campaigns for children and adults who are deafblind. We provide specialist information, advice and services to deafblind people, their families, carers and the professionals who work with them. We also support people who have sensory impairments with additional disabilities.
2. Further information can be found on Sense's web site - www.sense.org.uk
3. The footage was originally produced by Red Oka for a corporate video for Sense.
About WPN
Watson Phillips Norman is the breakaway agency from WWAV Rapp Collins headed by WWAV founder and Chief Executive John Watson, former WWAV Creative Director Maria Phillips and former WWAV Brand Planner Tod Norman. After just three years WPN has won 9 direct marketing awards including two Golds for ActionAId. Its other clients include RNID, Which?, PDSA, NCH, and Picture Financial Group.
For more information on this story contact
Anton Rush
Zebra PR
0207 228 5500
anton@zebrapost.com