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Watson Phillips Norman appointed to £6m lead agency role for Which?

Watson Phillips Norman, has been appointed by Which?, the UK's leading consumer rights organisation, as its lead agency following a recent 4 way pitch.

WPN will take lead responsibility for all of Which's acquisition activities including direct mail, DRTV and other media activities.

The acquisition account, worth some £6m, follows the appointment of Chris Gardner as Marketing Director, and reflects a new strategy by Which? to look for new, innovative ways to recruit subscribers.

“We are delighted to be have been chosen by Which?” commented WPN Managing Partner John Watson. “We will be looking at a wide range of media and promotional techniques in order to build the audience for Which? in a way that is consistent with one of the most powerful brands in the minds of the consumer. It's a huge opportunity and we greatly look forward to the challenge.”

“I am really excited to be working with WPN to drive our new strategy forward. We will be developing a raft of new and innovative initiatives to attract new audiences to Which? and build our subscriber base for the future.,” commented Head of Which? Marketing, Diane Franklyn.

For more information on this story contact

Martin Chapman, Product Media Relations Officer, Which?, 020 7770 7373

John Watson, Managing Partner, WPN, 0207 307 6160