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WPN launches new financial services group Picture

The Premiere of Picture…

New financial services group Picture has launched its first product into the UK market, a secured loan offering for homeowners looking to re-organise their finances into a more manageable package.

The launch has taken place via TV as well as press advertising, with early spots appearing on GMTV and a selection of satellite stations. Advertising has also appeared in National press.

Unusually, the whole brand imagery was developed by the DM agency: the Picture logo was designed by DM agency Watson Phillips Norman following extensive brand research by the agency brand planning department; following that development WPN then went on to develop the DRTV, using two powerful creative treatments with director Steve Lowe.

Picture Marketing Director Julia Dallimore said: “We're delighted to finally be on air. We've spent the summer working closely with WPN to develop our brand imagery as well our new commercial. It's a truly integrated approach - many people talk about it but at Picture we've genuinely achieved it. And at the same time, we've been building our state-of-the-art customer services centre in Newport, so after all this time it's nice that the phones are now ringing.”

For more information on this story contact

Julia Dallimore, Marketing Director, Picture Financial Group, 01633 717825

Gail Cookson, Client Services Director, WPN, 0207 763 5759