Integration
COI
Challenge: Change the behaviours and attitudes handed down through the generations.
Solution: Change the regulatory policing approach to an emotional responsibility: family, friends and community
Results: Total response rate was 4 times higher than the Central Office of Information’s databank average for direct mail and it was more than 30% more cost effective. 6062 responses were tracked representing 9%.
The campaign won a DMA Gold
RIAS
Challenge: Create brand standout to rival Saga
Solution: As a direct brand, create a new brand look which enhanced direct response communications
