Direct Response Television

WPN have made nearly 100 DRTV ads since we started, and 25 this year alone.

We doubt that any other agency has this experience. The creative side, under Maria Phillips, is all important. But WPN also has its own TV production unit under Sandra Money (and its own high-tech edit suite) to make outstanding commercials under complete creative control. We also look after the media buying: the right choice of channels and dayparts is vital. But getting the response is only half the story. We work closely with call centres, too, to make sure the scripting and call handling is exactly right.