Direct Mail

Ocado

Challenge: As customer acquisition from mailings declined, a key barrier was “I don’t have time to wait in all day for my shopping to be delivered”.

Solution: We offered customers a preferred delivery time from a reserved list of slots personalised to them via postcode.

Results: The slots mailing outperformed control by 2:1

Picture

Challenge:A new financial brand offering secured loans in a sector notoriouslyperceived as sub-prime.

Solution: Leverage propositions centered on debt consolidation with mailings focused on the cash benefits of favourable secured loan rates.

Results: 79,600 responses in the first two years achieved a book value of over £1 billion, whilst prompted awareness spiked at 40.6%.

RIAS

Challenge: Persuade people to put RIAS on their shopping list

Solution: Target people in their renewal window with compelling reasons to consider RIAS.

Hotel Chocolat

Challenge:The perception that premium chocolate is unaffordable is a major barrier to marketing the Tasting Club.

Solution: Exclusive ‘time limited’ personalised introductory offers targeted to selected audiences. The offer was flexed according to prior relationship and previous retail buyers.

Ageas

Challenge: Find a reason for brokers to engage with Ageas, putting them on their short list.

Solution: Use a service truth to develop a new individual service proposition and demonstrate this in highly personalised communications.