Digital
The Salvation Army
Emails have become an integral part of every Salvation Army campaign and we have also been able to make greater use of video content.
Which?
Challenge: Improve engagement with Which? to ensure subscribers don’t cancel their subscription.
Solution: Target those subscribers who are exhibiting signs of disengagement (not web browsing, not opening emails) and use this non-engagement behaviour to trigger a series of emails which are designed to re-engage.
RIAS
Our integrated multimedia campaign designed to deepen staff understanding of their customers included this fun microsite.
Which? Right Choice
Challenge: Help Which? launch a consumer subscription product, called Right Choice, in India.
Solution: Adapt the subscription model to the digital-savvy Indian market by creating interruption online conversion journeys, then switching from on- to off-line.
